Partnering with B2B Marketing and Sales teams to smash growth goals through integrated marketing plans and content that cuts through the noise
TRICKS OF THE TRADE
GRAPHIC DESIGN
InDesign, Photoshop, Illustrator
BRAND DEVELOPMENT
Editorial Guidelines, Logos, Fonts, Colors, Design Direction
CONTENT OPTIMIZATION
Email Testing, Optimized Site Content: Keyword Phrases, Content Linking, HTML Title Tags and Descriptions
B2B WRITING
Account-Based, Long and Short Form: Ebooks, Newsletters, White Papers, Articles, Infographics, Brochures, Emails, Ads, Social Messaging, Web
CRM AND DATA MANAGEMENT SOFTWARE
Salesforce, Hubspot, Sitecore, Qvidian
EMAIL & WEBSITE BUILDING
MailChimp, Constant Contact, Wix, WordPress, Google Site
GRAMMAR
Associated Press, MLA, New York Times, and Yahoo! Styles
ROI
Google Analytics, KPI, Smart Objectives, Engagement through Conversion Funnel
LET’S CONNECT
I have had the absolute pleasure of working with Susan Glenn for the past three years. During our tenure together, Susan was a tremendous asset to our team. Susan clearly demonstrated over and over her excellent skills, especially in the development of both internal and external communication materials, which contributed significantly to the success of our company.
She was instrumental in helping our team win new business based upon her creative prospecting marketing materials. Additionally, Susan demonstrated her technical competency and advanced our department with thoughtful recommendations on how to improve upon existing processes as well as the creation of new processes
Janis Garone, Vice President, Operations, Alliant Insurance Services
Few people have the opportunity to report to a manager who is also a coach and mentor—but I did when I reported to Susan for about two years at EmblemHealth. I was impressed with Susan’s ability to make her team feel appreciated and the level of understanding and respect that she bestowed on us.
What also stood out was her strong expertise in member and strategic communications. Her ability to get her work done efficiently and effectively contributed to her success at EmblemHealth. She also communicated extremely well will all levels of the organization. Susan has earned my highest recommendation as a leader. She would be a great asset to any organization.
Jackie Andre, Lead Marketing and Communications Specialist, Healthfirst
Susan is a creative, collaborative and highly effective communications professional. Her talents were instrumental in raising the quality of our corporate and marketing communications.
Tony Rienzi, Principal Senior, Health and Benefits Consultant, Mercer
As a benefits consultant responsible for new business creation, I collaborated closely with Susan to build and execute drip campaigns that targeted and engaged new leads.
Susan is experienced, tactful, organized, and timely. She is an outstanding partner who goes above and beyond expectations.
George Triant, Employee Benefits Account Manager, Alliant Insurance Services